How Can Designers Have a Greater Impact?Īs a designer, whether you want to move up in a company or tackle complex societal issues, you need to look at the big picture. In addition, design is a field of doing and, as such, it can help transform theoretical approaches into practical actions that have a tangible impact. Therefore, designers can collaborate with people who are already working on these challenges and help them frame them so that they can tackle the underlying cause, or causes, and not the symptoms. In this video, Don Norman, co-founder and Principal Emeritus of Nielsen Norman Group, explains the impact of humanity-centered design.ĭesign is about solving the right problems, a.k.a. Designers can co-create proper solutions when they work with populations, address the right problems, perform systems analyses and co-design small, simple interventions. Humanity-centered design is a practice where designers focus on people’s needs, not as individuals, but as societies with complex, deep-rooted problems. From User-Centered Design to Humanity-Centered Design ![]() ![]() Besides delivering great products and experiences, design is starting to be considered as a way of thinking which can not only drive business success but also be used to solve complex human issues. So, if you want to make an impact-and a big, far-reaching one at that-you might find there’s never been a better time to be a designer.ĭesign is shifting in terms of what designers do and also in terms of what they work on. Now, in the 21st century, designers have the opportunity to take a seat at the table, influence business decisions and even tackle complex societal challenges. Up until the 20th century, generally designers were not included in strategic decisions they were thought of as simply producers, as craftspeople. Traditional design was focused on aesthetics, the visual appeal. The design profession is evolving, and it’s up to designers to shape their future.
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